Photographer Benjamin Vnuk, Stylist Jaime Kay Warren, Holiday Campaign, Moda Operandi, 2020

During my time at the luxury retailer Moda Operandi from late 2017 to early 2018, I crafted informative and engaging copy across .com, editorial and email.

My role was to capture the essence of the designers I wrote about and convey the materiality of their pieces —from fashion, jewellery to homeware. All my writing aligned with the Moda lexicon.

I am currently seeking new copywriting opportunities in the fashion, design and lifestyle sector.

Services not limited to:

- Product names and ‘Editor’s Note’ descriptions. Fulfilled daily quotas of 300+ new stock.

- Editorial features

- Landing pages

- Email Campaigns

- SEO driven content